Tourism is a major economic driver in New Zealand, and increasing our number of overseas visitors has the potential to help get our country through the recession in good shape.
The "Great Kiwi Invite" campaign, run by Tourism New Zealand, was launched by the Prime Minister on 31 July and encourages New Zealanders to invite their overseas relatives and friends to visit New Zealand.
More than 30,000 people have already accepted the challenge and visited www.thegreatkiwiinvite.co.nz to send a personal animated invitation to someone overseas. When the invitation is accepted, the person goes in the draw to win one of 15 trips for two to New Zealand.
National knows Kiwis can play a part in getting people to visit New Zealand, boosting tourism numbers, and providing positive spin-offs for many businesses, from hotels and attractions to cafes and taxis.
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